Paul Akinrinlola is a director and creative director specialising in commercials, film, and music videos. British-Nigerian and raised in East London, he has carved a lane of his own by crafting visuals with a sincere appreciation for detail and storytelling. His work blends striking composition with emotional resonance, often drawing influence from contemporary music, fashion, and art worlds he’s deeply connected to and constantly inspired by.

As the founder of Method, a multidisciplinary production company and studio, Paul brings a thoughtful, agile approach to each project balancing cultural insight, technical precision, and creative experimentation. Whether working with global brands or emerging talent, his aim is always the same: to create meaningful, memorable work that leaves a lasting impression.